Consultative Selling and Key Account Manager Responsibilities: Enhancing Client Relationships

Key Account Manager Responsibilities shall focus on Consultative Selling as their critical approach. This is aimed at understanding client needs and offering solutions accordingly. The tasks of the KAMs include relationship building, identification of growth opportunities, and strategic planning of the account. If a KAM adopts the consultative selling approach, he becomes a trusted advisor, offering advice to the customer rather than marketing his products. This in turn builds client loyalty, satisfaction that may prompt long-term business.