What Does Consultative Selling Refer To?

This is consultative selling, whereby the salesperson is a consultant who tries to understand the needs of the client and then give a solution. The salesperson is not selling something but rather has meaningful conversations that discover challenges, goals, and preferences and then offers the best solution possible. This approach builds the trust and sets long-term relationship-building relationships by resulting in even more meaningful mutually beneficial sales results, hence quite an effective tactic in complex, high-value, or sensitive areas of sales.